Google implemented several updates in November related to its SEO algorithm, and to stay informed on everything related to this topic, we’ll detail the most relevant ones.
Quality Page Update
Google made changes to its quality page to improve the accuracy of website rankings. This update focused on evaluating user experience, content relevance, and site trustworthiness.
One of the most important updates is the incorporation of machine learning technology into the search algorithm. Consequently, this update has been a great help for Google, as it will be able to better understand the context and intent behind each search query, returning more relevant and useful results.
Similarly, improvements have been made to Google’s ability to display localized search results. In other words, users will receive more relevant search results based on their geographic location, making it easier to find local information and services.
Expanded Featured Snippets
Another update for November is linked to Google’s expansion of featured snippets in its search results. These snippets can now display images and additional text, giving users a more complete preview of the content.
The update aims to improve the quality of Expanded Feature Snippets and offer more comprehensive answers to user mom database queries . Google, for its part, has worked to detect and remove erroneous or outdated information to ensure that the results are reliable and accurate.
In conclusion, the goal of Expanded Featured Snippets is to provide users with a more complete and satisfying answer to their questions without having to click on a link.
Increased penalties for misleading content
Google has stepped up its fight against misleading and low-quality content, and another update aims to include tougher penalties for sites that promote false or misleading information.
In this way, the content marketing – examples; strategy for an online store company has intensified its fight against misinformation and has taken stricter measures to penalize websites that spread misleading, false, or manipulated content.
To achieve this detection, Google has updated its search algorithms and thereby aims to further eliminate misleading content from the results .
These penalties may include the website being removed from search results or having its ranking lowered on search results pages.
Local Search Algorithm Update
Google updated its local search algorithm to provide more relevant and accurate results for local queries. This benefits businesses that only operate in a specific location by allowing them to appear more prominently in search results.
While we can’t provide a azerbaijan business directory specific update to Google’s local search algorithm! we can mention! some of the! most significant! general updates! that have! been implemented:
BERT (Bidirectional! Encoder Representations! from Transformers): In October 2019, Google rolled out BERT! a natural language processing technique that helps understand the context of search queries and deliver more relevant results.
Improvements in user security
Another of Google’s November 2023 updates are changes to its algorithm aimed at ensuring improved user security. The update included penalizing insecure websites and improving the ranking of websites that use the HTTPS protocol.