51 Eye-Catching Email Subject Line Formulas and Examples
Now that we’ve defined some key terms, let’s get pr basics and modern trends into the body of this article. We’ve categorized these compelling email subject line formulas based on the psychological type behind them.
For each formula, we will provide you with three to four examples based on the weight loss theme used above.
You may also like:
- Headline Writing: 15 Tips to Skyrocket you will see the main details Your Conversion Rates
- 17 Great Welcome Email Examples to Inspire Your Marketing Campaigns
Fear of Missing Out Compelling Email Subject Lines
FOMO. It’s all over Instagram, but it’s real. People don’t like thinking they’re behind the curve or can’t take advantage of something valuable.
You can use FOMO to convince people that you have something they want. This psychological principle is perfect for crafting compelling email subject lines.
What if the result is negative? Here are the solutions
For this formula, introduce the potential negative outcome your reader may experience, then address the pain point by proposing a solution in the body of the email.
- What to do if you fail to lose sale lead weight? Here are the solutions.
- What to do if you gain the weight back? Here are the solutions.
- What to do if you’re stuck on a fad diet? Here’s how to fix it.
Are you making any of these (overall theme) mistakes?
A great way to get people to open your emails is to ask questions like this. It inspires FOMO because everyone wants to know if they’re making a mistake that’s not conducive to achieving their goals.
- Are You Making These Weight Loss Mistakes?
- Are You Making These Workout Mistakes?
- Are You Making These Fat-Storing Mistakes?
One day left to get tips on (overall topic) from (name of industry authority)
This subject line combines FOMO with urgency and social proof. You’re evoking a well-known name, describing a benefit, and letting your readers know they only have a limited time to take advantage of the opportunity.
- One day left to learn weight loss secrets from Jenny Craig
- For one day only, get 10% off new Jenny Craig books
- One day left to get tips from Robb Wolf