For several years now, podcasts have become one of the most promising formats for information and entertainment content. And the forecast is that they will once again be a success in terms of growth in 2023. According to data collected by Demand Sage in its report ” 49 Podcast Statistics That Really Matter,” by the end of 2022, more than 2.4 million podcasts were broadcast worldwide, listened to by approximately 387 million people . Every year, the consumption of this format increases, and the figures indicate that this trend will continue to grow in the future.
The latest iVoox Observatory
On podcast consumption in Spanish is proof of its growth. In 2022, listening time doubled compared to the previous year, averaging 9.5 hours per week . Other interesting data? 42.56% of respondents to the iVoox. Report email list indicate they listen to at least one podcast a day, and 50%. Of them use their mobile phone to consume this content. Why is the podcast still a growing format? What is certain is that the podcast is a format that has been able to take. Advantage of some of the characteristics of radio , improving other aspects and. Utilizing the technology and ease of consumption offered by devices like mobile phones.
That’s why over the years
Podcasts continue to be a very valuable format for content creators and brands. Why? They involve a small investment. Yes, there how chatbots on instagram are revolutionizing customer support are many ways to create a podcast, but to actually broadcast it, you need very little: a quiet space and a device that allows for quality recording. It’s a friendly and unobtrusive format. One of the strengths of podcasts is their spontaneity and the fact that they foster highly dynamic interaction. Furthermore, since the user is the one who initiates how, when, and where to listen, even when there is promotional content, it doesn’t feel intrusive. Improves brand visibility and positioning.
Once podcasts based on their subject
A niche market, it’s time to generate valuable content for listeners, which will translate into greater brand visibility and recognition. They build liechtenstein number communities. Podcasts foster communities that eventually interact through other channels, such as social media. According to data from the latest iVoox Observatory, almost 66% of listeners listen to podcasts as a means of learning about different topics, as evidenced by the success of popular podcasts. According to the same study, the average podcast listener has a preference.