Black friday is one of the most important retail shopping dates in the world . Created in the united states and held on the last friday in november. Usually right after thanksgiving. It is considered the beginning of the holiday shopping season. Additionally. The date represents the busiest shopping day of the year. And retailers offer deep discounts on items to attract shoppers.
Build customer loyalty and drive store planning
A curious and even common fact these days is that buyers camp out overnight to be the first in whatsapp lead and take advantage of the date’s unmissable discounts. In brazil. The date began to be explored more than ten years ago. In 2010. Between pros and cons (such as the fame of “black fraud” that marked the date for a few years). The event had resistance to consolidate itself here.
But today it is already a highly anticipated event by brazilian consumers
The opportunity to promote customer loyalty. Rotate inventory. Improve paths within business planning and establish a positive relationship with your target audience on seasonal dates is a bet for large. Medium and even micro companies. It is worth remembering that budget planning is one of the most important and targeted steps for companies. After all. It is not enough to just wait for the last friday of november.
You need to think. Outline strategies
Promote campaigns and strengthen your internal operations . You may be interested in: cyber monday: what it is optimizing your content for searchgpt why cybersecurity is important on special dates softfriday: 6 ways to take advantage of softline’s black friday for 2023 black friday is an unmissable and essential date for any organization to take advantage of different opportunities. Explore paths. Learn about tools and ensure budget guarantees. In this brief guide.
Our goal is to show you different ways to maximize
The date in your favor. Of course. You already know the basics: careful with offers; excellent customer service; effective planning; budget control. But what lies behind this? Success is a combination of factors that begin with pre-sales and extend to the service or product delivered to the customer. To delve deeper into this topic. Below we have separated some infallible tips so that your business can take advantage of black friday and also start reaping the benefits for 2023 from now on.
Let’s go?! 1. Budget planning there
Is no point in thinking about the offers that your organization will make or the sales forecast without good budget planning. Much more than being a date when a lot of money comes into the cash register. This is a scenario conditioned by how much your company is willing to invest. And all the value allocated to your marketing. Production and logistics sectors. As well as to the management of indicators .
Must be very well analyzed
Budget planning is one of the bgb directory important steps for a company. So pay attention to it not only for black friday. Observe the movements. Necessary hires. Cost reductions and. Most importantly. What generates profitability. 2. Productivity for the management team those responsible for managing the team will need to keep a close eye on all actions and results at all times. Therefore. Invest in solutions that favor the productivity of managers.
Communication within the company and tools
That contribute to special dates. Such as black friday. But also throughout the commercial period. Meet microsoft teams 3. Protection and cybersecurity on your journey to black friday success. Don’t forget to implement data protection and cybersecurity solutions . After all. Your infrastructure must always be protected against external threats. Against attempts to invade and steal your data — which responds well to data security needs and lgpd guidelines .
It is worth remembering that brazil
Is the second country with the most cybercriminal attacks in latin america. According to fortinet. There were 16.2 billion attempted intrusions recorded in the first half of last year. An increase of 94% in the country. Worrying data both for black friday and for an organization’s entire planning. 4. Solutions from renowned partners now. What is the best way to ensure greater productivity and efficiency in your processes? In addition to choosing the right solutions.