A person no longer needs to own multiple devices (e.g., one personal device, one work device) as current models now allow the use of two to three lines and also offer features to help users organize different daily activities. In fact, smartphones have become an important part of people’s daily lives and a major window of opportunity for companies to advertise and build relationships with their audiences.

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This social landscape has prompted many south africa phone number data companies to adjust their strategies to serve new consumers who are always on their phones. However, the adoption of these measures only sparked widespread reaction when Google, today’s major concentrator of online content, made changes to its indexing and ranking systems. Among the various updates announced, there are two elements that must be understood for anyone planning to improve their website: “mobile-friendly” and “mobile-first indexing.”

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check it out! Google Mobile-friendliness is often confused with the concept of responsiveness, which goes far beyond mere layout tweaks. A “mobile-friendly” website is one that offers a proprietary version for these devices. This type of “secondary layout” must be detected by the browser and copied automatically, even if the page elements, structure of the mobile site (code, pixels, plugins, etc.) are the same in both versions.

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― Developed specifically to improve navigation to use it received an overall star on smartphones and tablets. Websites can also use a subdomain version of this type – usually represented by “” (). Google started adopting this subdomain as a ranking criterion in 2016, and since then, its absence has meant a loss of priority in search results pages executed on mobile devices.

What no one should miss

Among the factors analyzed by search quick signs engines, the most relevant are: Ease of navigation: for example, from access to directories and pages to the display of pop-ups and the size of ads; Loading speed: very heavy websites are slow and consume too much data, which makes them unattractive; Touch controls: all buttons and functions are accessible through touch screen technology; Responsiveness: significant changes can be seen in this regard considering mobile devices.