1. Increase open rates
The main purpose of a compelling email subject line is to encourage the recipient to open the email. Since the subject line is the first thing the recipient sees, it forms their initial impression of the email. Just like the cover or title of a book, it needs to the marketplace manager be intriguing enough to urge the recipient to take a closer look.
If your subject line fails to grab attention, the rest of the email will be ignored no matter how well-written it is. Writing a compelling subject line can increase your email open rate.
2. Communicate the value of your email
A great email subject line succinctly communicates the value of the email content. Whether it’s an exclusive offer, breaking news, or valuable suggestions are your creation insights, the subject line communicates what the recipient will get when they open the email. This value proposition can make the email more engaging.
3. Improve delivery rate
Email Service Providers (ESPs) use algorithms to filter out spam. A compelling email subject line can help your email avoid being marked as spam.
According to a study by Invesp, 69% of email recipients classify an email as spam based on the subject line alone. Since a well-written subject line is more likely to be relevant and engaging, it can determine whether an email is spam or not.
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On your Hello Bar dashboard, you can sale lead choose the goal of your email collection to set up a top bar, slider, modal, or any other type of overlay. Once you push it online, you can collect email addresses from anyone who visits your website .
The formula for a compelling email subject line
We ’re going to give you 50+ engaging email subject lines , but first, we want to discuss formulas and why they work.
You might think that a formulaic approach to copywriting would be a bad thing. After all, don’t unique and eye-catching email subject lines get better responses ?
The answer is yes. However, catchy email subject line formulas can help inspire you. By filling in the blanks with a good description as below, you can get as quirky, funny, surprising, or insightful as you want .
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- Email copywriting: 19 proven formulas to use for your next marketing campaign
- Newsletter Subject Lines: Tips to Create a Subject Line in 1 Minute
The category you need to fill in
The formulas we’ve developed for engaging email subject lines all have one or more categories that you need to fill in to suit your specific purpose. It’s a bit like a math formula. You plug in numbers for A, B, and C to balance both sides of the equation.