The relationship between sales and marketing allows you to align your strategies and objectives, telegram number list creating a connection that benefits the entire company. According to data from Conveyormg , having coordinated sales and marketing departments can improve deal closing rates by 67%. Here’s how sales and marketing relate and their benefits:
1. Improves company performance
An effective relationship between marketing and sales improves metrics relevant to both sales and return on marketing investment (roi) marketing departments, such as: shorter sales cycles, lower time-to-market costs, and lower sales costs.
For example, when marketing creates an advertising campaign highlighting a special offer, sales can use phone number united states of america this information in their conversations with customers to accelerate purchasing decisions, reducing sales time.
2. Facilitates collaboration between teams
By uniting sales and marketing teams, communication and efficiency are improved, enabling a constant exchange of information that aligns marketing strategies with sales tactics, thereby optimizing responses to market needs.
For example, if marketing introduces a new product feature, they can prepare fact sheets that the sales team uses to better explain this feature to customers, facilitating negotiations and improving the working relationship between teams.
3. Optimize joint planning
By working more closely with other departments, such as strategic planning, product development and manufacturing, sales and marketing, they can generate products and services that truly meet market demands.
For example, marketing and sales may collaborate on a product launch, with marketing generating interest through advertising and social media, while sales organizes product demonstrations with interested customers.
4. Increase profits
Companies that achieve close alignment between sales and marketing departments experience increased revenue. According to data from Conveyormg , these organizations report 24% faster revenue growth and 27% faster profit growth over three years.
Cases of companies that successfully integrated their sales and marketing strategies
1. Zama Gate
The Mexican company Puerta Zama was failing to achieve the desired results in a growing real estate market.
What solution did they implement?
- They implemented an inbound strategy that integrated the company’s marketing and sales.
- They established regular meetings between the marketing and sales departments to share information and establish common goals, ensuring strategic alignment.
What benefits did they get?
- Increased organic traffic by over 300%.
- Increased qualified lead generation by 1100%.
- They optimized their resources to effectively target high-quality leads, improving their revenue.