In one hour, (name of industry authority) will stop helping you
This is very similar to the previous one. Combining urgency with social proof can be very effective.
- In one hour, Chris Powell will no longer be able to help you
- There’s one hour left profession pr manager in fashion before Jillian Michaels stops helping you.
- In one hour, Amelia Freer will stop helping you
What if it only took you (years/months) to achieve (positive outcome)?
This is problem-based alternatives. It inspires FOMO and helps the reader start imagining what they would do in this specific situation.
- What if you only had one year to you will see the main details lose those last 50 pounds?
- What would you do if you only had a month to completely overhaul your eating habits?
- If you only had one year to qualify for a marathon, what would you do?
Curiosity-inspired email subject lines
Curiosity always triggers good emotions in your audience. If you can make people curious, you can get them to open your email.
(Target Market)! Here’s How I Got (Positive Outcome)
This will excite your readers because they will think (hopefully correctly) that you have a secret they don’t know about.
- Fad Dieters! This is how I lost 100 pounds!
- Glutton! This is how I beat my sale lead late night hunger!
- Weight Loss Failure! Here’s How I Achieved My Weight Loss Goals!
(Overall Theme) The conspiracy is revealed
If you’re going to use this attention-grabbing email subject line, you’d better make sure you’re exposing a real conspiracy. Otherwise, your readers will be disappointed.
- Weight loss conspiracy revealed
- Fad diet conspiracy revealed
The hard truth about (overall topic) or (positive outcome)
Spark curiosity by hinting at a difficult lesson the reader needs to learn about a topic or how to achieve a positive outcome.
- The cruel truth about weight loss
- The Harsh Truth About Counting Macros
- The Harsh Truth About Calorie Deficit