Click-to-WhatsApp (CTWA) uae whatsapp number data
campaigns on Facebook and Instagram offer a powerful way to connect directly with your customers on WhatsApp. Instead of sending them to a website, these campaigns feature a “WhatsApp” button as the call-to-action, making it seamless for customers to initiate instant conversations with your business.
In this blog, you will learn:
- How to Set Up CTWA in Wati
- How to Create a CTWA Campaign in Facebook Ads Manager
- How to Track Conversions from CTWA
- How to Retarget Customers via CTWA
Before you begin setting up, ensure you’ve chosen the right WhatsApp Business solution for the best outcomes. If you’re handling multiple campaigns or planning to grow your business, a WhatsApp Business API like Wati can help you streamline communication, automate workflows, and efficiently scale your operations.
How to Create a CTWA Campaign in Facebook Ads Manager
Now that you’re all set up, let’s seo link buying: benefits, risks, and implementation
walk through the easy steps to create your first Click to WhatsApp ad campaign with Wati.
Open Facebook Ads Manager: Start by clicking “Create” to initiate a new campaign.
2. Campaign Details: Name your campaign, choose the appropriate category and set the campaign objective to “Engagement.”
3. Connect Phone & Set Budget: Ensure your Wati-connected phone number is visible. If not, click “Connect another phone number.” Set your daily or lifetime budget, choose a bid strategy, and click “Next.”
4. Define Audience & Placement: Set up your target audience using criteria like location, age, gender, interests, etc. Set the placement to mobile for an optimal user experience and schedule the campaign.
5. Choose Ad Format & Creative: Select your preferred ad format (single image/video or carousel), upload your creative, and add compelling text. Ensure the CTA is set to “Send WhatsApp Message.”
6. Create a Welcome Message Template: In the “Message Template” section, create a personalized welcome message for immediate engagement. Save it for future use.
How to Track Conversions from CTWA
To effectively track purchases or fax lead
qualified leads, a straightforward approach is to send a “Thank you for your purchase” message template whenever a customer completes a purchase, including the purchase value in it. By sharing this template with Wati, along with the purchase value, you’ll be able to easily track conversions and gain valuable insights such as total qualified leads, cost per lead, etc.—without sending any additional messages.
Please note: This is for tracking purposes only. Configuring it here will not send an additional template; it will simply help Wati identify a conversion. Here’s how you can do it:
- For qualified leads: Select the template you send after a customer qualifies as a lead for your business. This will allow Wati to track your qualified leads.
Retargeting through Click-to-WhatsApp Ads (CTWA) allows you to re-engage with customers who interacted with your ads but didn’t complete the desired action. This helps increase conversions and lower your customer acquisition costs (CAC).To track purchases : Similarly, select the message template you send whenever a customer makes a purchase from your business.