10. Add a sense of urgency to your lead magnet to increase conversions
Lead magnets convert best when there’s a sense of urgency. Let your visitors know they’re viewing a limited-time offer or that your lead magnet will help them solve an urgent problem.
If you want to reuse your lead generation if you have a small company product, limited-time offers are hard to replicate . But you can create urgency in different ways.
In the example below, the brand offers “Today’s Special” to create a sense of urgency. This will encourage new leads to fill in their details so they don’t miss out on today’s deal.
Image via HubSpot
11. Switch from second person to first person
Read the headline, subheadline, and CTA in the exit popup above. Did you notice the voice change between these elements?
The title and subtitle are written in the course written by professor hélio second person, addressing the reader as “you”. However, the CTA switches to the first person , using an affirmative sentence.
In other words, you’re writing your CTA in your prospect’s voice. This can be a powerful conversion technique because it plants the seed of desire in your prospect’s mind.
12. Use only one call to action
Don’t do anything that confuses or distracts your visitors. If you use multiple CTAs, your potential customers won’t know which one to choose and it will lower your conversion rate.
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13. Promote your potential customers through marketing channels
You don’t have to limit your lead magnet to sale lead your website, or exit pop-up . It should be visible on different platforms, especially those that your target audience frequently uses. This includes:
- Social Media
- Email Marketing Campaigns
- Paid Advertising
14. Integrate lead generation creatives with your sales funnel
Lead magnet ideas are not a stand-alone strategy; they should be a key part of your overall sales process.
A good lead magnet aligns with the buyer’s journey from awareness to decision stage.
Additionally, the insights from your lead capture pages should inform your email segmentation plan. This allows for more targeted follow-up campaigns to nurture leads toward purchase.
15. Increase conversion rates through eye-catching design and user experience
You want to make a good first impression with your lead magnet landing page. So make sure it’s visually appealing and easy to navigate.
Here are some design tips to attract new customers and increase engagement on your landing pages:
- Use a consistent color scheme, fonts, and layout to convey professionalism and brand identity.
- Use headings, subheadings, bullet points, and short paragraphs to make your content easy to scan and digest.
- Use contrasting colors to make all your CTAs stand out.
- Make sure your lead magnets work perfectly on your mobile device.
5 Most Effective Lead Magnet Examples for Your Inspiration
I’ve shared with you the best tips for learning how to create a lead magnet, but what type of lead magnet should you create? Here are five of the most popular lead magnet ideas to choose from.