At first glance, social media may not seem like the best option for industrial marketing campaign budgets. The fast-paced, interaction-oriented nature of platforms like Facebook and
Twitter is not the home of engineers and purchasing professionals in the workplace. But by ignoring social media as a marketing channel,
Many industrial sales and marketing professionals are missing out on LinkedIn’s vast potential as a source of industrial prospects.
LinkedIn, the only major channel
Designed exclusively for professional interaction, social media is a juggernaut, with over 300 million potential industry active users and a huge presence in nearly every major industry, including manufacturing. So how do you take advantage of it to generate new leads and get the most for your marketing dollars? Let’s take a closer look.
Social listening and active engagement with recent cell phone number data sales tools
LinkedIn offers a suite of sales tools designed to leverage and provide access to its database of business users.
For business development and sales
In particular, these resources are invaluable. Tools that can be used specifically to generate sales leads and engage with recent contacts include:
Sales Navigator – Designed as a sales intelligence tool within LinkedIn’s database, Navigator allows you to search for leads and target accounts based on a variety of criteria, save them for future potential industry follow-ups, get alerts when someone engages with the content you’re tracking, and more. It’s a must-have for anyone actively tracking new or potential sales leads.
InMail – Messages
InMail lets you send a message to anyone on LinkedIn, whether you’re connected to them or not. You only pay for the message if they respond to it, and it’s a great way to break into a new account that wasn’t previously available to you.
The goal of these tools is to provide potential industry players with greater access to the 300 million people on LinkedIn, without requiring tedious manual work with standard search tools. Take advantage of this whenever possible.