Year or Month
Using a year or month to quantify something in your email subject line can make it more impactful.
Consider this question: “Do you want to lose weight?”
The answer is probably “yes,” but how much can you not in any practical sense.
Let’s make it better: “Do you want to lose X pounds in X months?”
Now, let’s get started. This question quantifies the variables mentioned in the first question, which makes it more powerful.
Name of industry supervisory department
Mentioning the names of Jenny Craig or Robb Wolf can make email subject lines more effective in attracting dieters. You will receive an you will see the main details immediate response, whether positive or negative.
If you see “Industry Authority Name” as a variable in a subject line formula, it means you’re looking for information about someone who is well-known.
Trustworthy Sources of Information
The other side of an industry authority name is a trusted source. This might be a publication like Everyday Health, or an organization like TOPS, which frequently reviews topics like: Best EHR Systems for Small Practices .
You can use citations as starting points or data points.
Contact Number
As we mentioned in the section above about month and year variables, quantitative variables can prove to be very useful. Using the same example given above :
“Do you want to lose X pounds in X months?”
In this example, pounds is the quantitative sale lead variable. You set a benchmark against which your audience can measure their progress (or future progress).
Unexpected winner
Who doesn’t like rooting for the underdog? An unexpected winner is the entity that performs best in an experiment that has the opposite of the expected outcome.
For example, you could compare two popular weight loss methods in your own experiment and publish the unexpected results. Simply reveal the answer in the subject line to entice people to open your email.
Simple tasks
What would you think if we told you that you could lose weight just by sitting in your favorite recliner? It’s a simple task. It’s easy to imagine.
Simple task formula fields tell people they can achieve their goals without much effort.